analytics – ESMO Academy Online https://esmoacademy.com Fri, 20 Nov 2020 08:45:16 +0000 pt-PT hourly 1 Statistics for Data Science and Business Analysis https://esmoacademy.com/courses/statistics-for-data-science-and-business-analysis/ Fri, 20 Nov 2020 08:45:16 +0000 https://esmoacademy.com/courses/statistics-for-data-science-and-business-analysis/ Artificial Intelligence has become the centrepiece of strategic decision making for organizations. It is disrupting the way industries function – from sales and marketing to finance and HR, companies are betting on AI to give them a competitive edge. AI for Business Leaders is a thoughtfully created course designed specifically for business people and does not require any programming.

Through this course you will learn about the current state of AI, how it’s disrupting businesses globally and in diverse fields, how it might impact your current role and what you can do about it. This course also dives into the various building blocks of AI and why it’s necessary for you to have a high-level overview of these topics in today’s data-driven world.

]]> Applying Data Analytics in Marketing https://esmoacademy.com/courses/applying-data-analytics-in-marketing/ Tue, 07 Jul 2020 07:07:35 +0000 https://esmoacademy.com/courses/applying-data-analytics-in-marketing/ This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

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